Our Perspective: Public Image Counts More Than Ever

Five years ago, Dorchester made national news thanks to an Associated Press story on the growth of the ethanol industry.  That old AP story is still relevant in 2012.

The AP article appeared in newspapers across the nation and was read by millions of Americans. A recent Google search found the article is still readily available on the Internet.  Set in Dorchester, the article opened with the following:

"DORCHESTER, Neb. -- Outside of two bars and a bank there’s little activity on Washington Street here, where more windows are covered by boards than 'Open' signs. But at the end of the street, semi-trailers stir the dust near a concrete symbol of economic activity. It towers over the signs of small-town decay ..."

The story serves as a good reminder that Dorchester needs to make improvements if we are to enhance our public image and our own quality of life.

Five years since that story was published, there have been many upgrades across town. Recognition goes to those individuals who made an investment of time and financial resources. The new school is still remarkable. The main street electronic marquee, upgrades made to the city park, and improvements of buildings along main street are all commendable and deserve a "thank you" from fellow residents.

However, we are disappointed by some of the eyesores that remain -- blighted properties that could be easily improved. One such property is the area behind the Dorchester car wash (pictured above).  Others are homes in complete disrepair, such as the house on the corner of 9th and Jefferson.

Readers can blow these words off.  Shrug your shoulders.  Look the other way.  But public image matters.  

For Dorchester, public image may very well set the course for this community's future.