Deshler, Nebraska has a population of 747. It has one grocery store and one gas station, and its local high school graduates approximately 18 seniors each spring. In many ways, it's a lot like Dorchester.
Deshler is also the headquarters of international irrigation firm Reinke Manufacturing, which employs a large number (about 600) are residents.
Over the past decade, Reinke has been on a mission to transform Deshler's housing market, since the lack of housing was hurting the company's efforts to attract and retain workforce.
Reinke has been building four-plex apartment units, as well as buying single-family units throughout Deshler -- renting them to employees, who are then given the opportunity to buy the home later on.
Last year, Reinke made its biggest investment in affordable employee housing yet. It purchased an entire motel in nearby Hebron and turned the complex into apartments. The building now houses 40 people, some of them families.
In addition, the company recently broke ground in Deshler on a two-story, eight-unit housing complex of two-bedroom apartments that will be ready in spring 2023.
In addition to employee housing, Reinke is increasing its presence and education efforts at the local schools in a bid to recruit talent sooner. The company started an employee-taught welding program at Deshler High School, and Reinke offers a similar program to adults through a cooperative effort at a community college.
A Reinke-run middle school program helps students learn to use CNC machinery, with which the company manufactures parts. Through another program at the middle school, the company teaches a class on AutoCAD, software that allows users to create detailed two- and three-dimensional drawings, as well as courses on basic electrical and hydraulics skills.
All of this has earned Reinke national attention. And while capturing the national limelight, Deshler -- and Reinke -- has set an example for similar communities and employers to follow, if they want to retain their young talent.
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