Tuesday, July 30, 2019

Magazine: Can Generation Z Revive Rural America?



A freshly published story in The Christian Science Monitor profiles a resurgence in rural America -- specifically rural Nebraska -- thanks to the up-and-coming Generation Z.

According to the magazine, "There’s a new generation of rural entrepreneur returning to the Great Plains. ... Unlike previous generations, they aren’t going off to big cities to acquire skills and then returning after a decade or two. Instead, these young people ... are often coming home right away."

The story quotes Dr. Tom Field of the Engler Agribusiness Entrepreneurship Program at UNL, who urges today's young people to be role models right away for youth in their hometowns. 

Field tells his students, "The best thing you can do for your community is find what you love to do. Start a business around it and hire people to come back ... and show other young people that you can do what you love in a rural community."

According to Field, “There is a spirit in these young people that is different than anything I’ve ever experienced.” Of the 120 or more of his program's alumni, “90% of them say their goal is to return – or they choose to live in – a small or rural community.”

The story examines the success stories of some young, enterprising Nebraskans who are still in college or just graduated. 

Read the full story here.

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