Editorial: Public Image Counts

Back in May 2007, Dorchester made national news thanks to an Associated Press story on the dramatic increase in the construction across the Midwest due to the growth of the ethanol industry.

The AP story -- which appeared in newspapers across the state and nation -- was read by millions of Americans. A recent Google search by the Times found the article is still readily available on the Internet, on dozens of Web sites.

Set in Dorchester, the article opens with the following lead:

"DORCHESTER, Neb. -- Outside of two bars and a bank there’s little activity on Washington Street here, where more windows are covered by boards than 'Open' signs. But at the end of the street, semi-trailers stir the dust near a concrete symbol of economic activity. It towers over the signs of small-town decay ..."

As we stated some 16 months ago, the AP account portrays our town in a negative and unfair light. Dorchester certainly has more life and economic activity than journalist Jenkins reported. Yet, the story still serves as a good reminder that Dorchester needs to make improvements if we are to enhance our public image -- and our own quality of life.

We are encouraged by the many upgrades made across town over the last year. Recognition goes to the Dorchester Area Community Association and Foundation, as well as the individuals who made an investment of time and financial resources. The new school is remarkable -- it is a structure that any community would prize. We also recognize other enhancements, including the main street electronic marquee, upgrades made to the city park, and improvements of buildings along main street.

However, we are disappointed by some of the eyesores that remain -- eyesores that could be easily addressed. The sight of weeds growing on the sidewalk on the west side of main street, in front of blatantly neglected buildings, is an obvious reminder there is still work to be done. We are especially disappointed this has occurred on a very visible sidewalk less than half a block from Village Hall.

As we said previously, public image matters. Public image attracts growth to a community or expedites its decline. Again, we ask readers to take a minute to scroll down the left-hand column of this Web page and read the historical profile of Dorchester 120 years ago. Times were tough back then, too. But town leaders wanted Dorchester to be known for more than its train depot.

In 2008, let's hope that all Dorchester residents want our town to be known for more than its grain elevator, despite its significant contributions to the area economy.