Monday, April 10, 2017

DHS Student-Produced Commercial Gets Airtime On 10/11 News

As we reported back in February, four Dorchester students earned a first place finish -- and a $500 award -- in the Better Business Bureau's commercial contest.

Today, the Dorchester-produced commercial was aired and spotlighted on a 10/11 News special feature.

You can see the 10/11 News story and the airing of the commercial by clicking here.

Back in January, the DHS sports marketing class submitted its commercial for the contest. The students' marketing spot is entitled: “Finding Trust: The Lonely Sow" and it features a pig -- specifically a sow -- in search of a “hot date.”

The sow turns to online dating and BBB-endorsed websites.

To win, the commercial needed many online views. The class’ goal was 1,500 views. At last check, the commercial had compiled nearly 1,800 views.

The competition was aimed at giving students the chance to express their creativity while learning the values of BBB: being trustworthy, ethical, reliable and objective.

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