Tuesday, August 23, 2016
Dorchester Sees 375% Gain In Weekend Traffic Since July
While Dorchester village officials probably won't hear the public grumbling about traffic jams anytime too soon, they may want to take notice of the dramatic spike of weekend traffic on Main Street from just a few weeks ago.
It's also worth recognizing the sizable increase in economic activity produced by the individuals who arrive in those additional vehicles.
According to a study by the Times, weekend traffic on Dorchester's three-block business district has surged 375% on Friday and Saturday nights compared to just six years ago.
The Times compared two random traffic counts taken in late June and late July of this year, and two counts on the weekends since Big T's BBQ Pit Stop opened earlier this month. The tallies were taken between the hours of 5 p.m. and 9 p.m. on Friday or Saturday evenings, when Dorchester's Main Street (Washington Ave.) tends to be its busiest.
The traffic count has increased by 1100% on Sunday evenings, although that is not significant as it sounds since there were no businesses open on Sunday evenings until the opening of Big T's BBQ Pit Stop.
The increase in traffic can obviously be attributed to the success of the new BBQ restaurant and the continued success of City Slickers.
The extra vehicles mean big dollars for Dorchester, even using conservative estimates.
We estimate that each vehicle on Dorchester's Main Street on a Friday or Saturday evening equals at least $30 spent in town on food, drinks, KENO, donations, gasoline or something else.
Using that figure, just additional 20 vehicles appearing in the business district on weekend nights would translate into an extra $62,400 spent in Dorchester throughout the course of a year.
Have you supported Dorchester's restaurants lately? Have you encouraged your family and friends to do so, as well?