Thursday, January 16, 2014

So You Want To Start A Business In Dorchester?


Dorchester and the surrounding area are home to dozens of small businesses -- all looking for ways to grow and expand their customer base. Meanwhile, we continue to hear from individuals who are currently looking to start their own business in our community.

Recently, we searched a number of websites and publications dedicated to entrepreneurs and small businesses. We found several common themes that need to be considered by those who want to start their own operation in a small town, as well as those who are already in business.  
Here are some key tips:

  • Talk to others who have opened businesses recently. What challenges have they faced? What works and what does not? What appeals to community members and what does not?
  • If nobody has opened a business for awhile, dig deeper. Maybe there is no market. Or maybe they're just waiting for you to arrive. Sometimes a new business can generate demand. It's a judgment call.
  • Make a great first impression. Promotion isn't hard in a small town. Ten minutes after you've opened, everyone will know. Your first impression will linger a long time -- good or bad.
  • Uncover the town's market and memory. Considering buying a business? Take time to discover the owner's reputation. If someone has just moved away and everyone misses them, a wonderful opportunity exists.
  • Be sensitive to change and trends. In years gone by, coffee shops may have failed often. These days, they seem to be thriving.
  • Search the fine print of local regulations. For example, any time you serve food or drink, you know you're facing permits. Find out what's involved locally.
  • Prepare to do most of the work yourself. In a small town, you can have trouble finding good help. The local work ethic may surprise you -- in either direction.
  • Know your community. Enough said.
  • Build relationships. If you can attract a town leader, you'll draw a following. Conversely, if you inadvertently alienate a key player, you'll be miserable. And in a small town, business owners are expected to be super citizens. Choose alliances and sponsorships carefully. Prepare for all sorts of friendly requests to donate time, materials and money

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